What is Redirect in Blogger? Full Guide with SEO Tips (2025)

 Blogger Redirect: What is Redirect in Blogger and How to Use It? (Full Guide)

It often happens that we publish a post on Blogger and share its link on WhatsApp, Facebook, or other platforms. But later, if we delete that post or change its URL, what will a visitor see when they click on the old link? 

👉 A boring 404 error page.

Seeing a 404 error in Blogger breaks user trust, causes traffic loss, and negatively affects your SEO ranking.

The best solution to this problem is – Redirect in Blogger.

✅ What is a Redirect in Blogger?

Redirect simply means sending visitors from an old URL to a new URL automatically.

For example:

Suppose your old post URL was /old-post, and you created a new URL /new-post. Now, if a visitor clicks the old link, they will be automatically redirected to the new link.

This works just like a roadblock where traffic is smoothly diverted to another correct route.

👉 In short: Redirect helps fix broken links, avoids 404 errors, and improves Blogger SEO.

🔎 When Should You Use Redirect in Blogger?

Redirects are very useful for every Blogger website. You should use them in these cases:

✅ When you delete a post → Redirect traffic to your homepage or a similar post.

✅ When you change the post URL → Redirect the old Blogger URL to the new one.

✅ When you accidentally share the wrong link → Redirect it to the correct post.

✅ When your site has 404 broken links → Don’t ignore them. Use custom redirects in Blogger to fix them.

🛠 How to Redirect in Blogger? (Step by Step Guide)

Redirecting in Blogger is simple. Just follow these steps:

1. Open your Blogger Dashboard.

2. From the left-side menu, click Settings.

3. Scroll to Errors and Redirects → Custom Redirects.

4. You will see two boxes:

From: Add your old URL (with a slash only – /old-post).

To: Add your new URL (e.g. /new-post).

5. Tick the option Permanent Redirect.

6. Click Save.

👉 Done! Now, whenever someone clicks the old link, they will automatically land on your new post.

📌 Blogger Redirect SEO Tips (Must Read)

When you add redirects in Blogger, keep these SEO tips in mind:

🔹 Use short and simple URLs – A clean URL is better for SEO than a long one.

🔹 Avoid frequent URL changes – Changing URLs again and again confuses Google and harms indexing.

🔹 Mobile vs Desktop URLs – Blogger adds ?m=1 for mobile versions, but Google only indexes the simple URL. So don’t worry about duplicate content.

🔹 Fix 404 Broken Links – Always redirect broken or deleted links to maintain your SEO ranking in Blogger.

🎯 Conclusion

A redirect in Blogger may look like a small setting, but it has a huge impact. It makes your site professional, saves your traffic, fixes 404 errors, and keeps your Blogger SEO safe.

👉 Whether you are deleting posts, changing Blogger URLs, or fixing broken links – always use custom redirects.

This ensures a smooth browsing experience for your users and helps your blog maintain good ranking on Google.