Google Search Console - Apni Website ki Performance ko Optimize Kare 2023

Introduction: 

Google Search Console, jise pehle "Google Webmaster Tools" ke naam se jana jata tha, website owners aur webmasters ke liye ek essential resource hai. Yeh Google ki taraf se muhaiya kiya gaya ek free tool hai, jiska upayog website performance ke insights prapt karne ke liye hota hai. Search Console ki madad se aap apni website ko Google search results mein acche rank par lane ke liye zaroori data aur reports prapt kar sakte hain.

Google Search Console Kya Hai?

Google Search Console ek online tool hai jo website owners ko unki website ke performance ke insights provide karta hai. Isse aap apni website ko Google search results mein improve kar sakte hain. Isme aap apni website ko Google index karwa sakte hain, search traffic ke analytics dekh sakte hain, aur technical issues jaise ki crawl errors ko track kar sakte hain. Iske through aap apni website ke search ranking aur visibility ko optimize karne ke liye important data collect kar sakte hain.

Google Search Console Kaise Kam Karta Hai?

Google Search Console kaam karne ke liye, aapko sabse pehle apni website ko isme verify karna hota hai. Iske liye aapko apni website mein ek verification code ya tag add karna hota hai, jise Google confirm karta hai.

Jab aapki website verify ho jati hai, to Search Console aapko kai helpful tools aur reports provide karta hai:

• Index Coverage report: Yeh aapko batata hai ki Google ne aapki website ke kitne URLs ko index kiya hai aur kitne URLs ko index karne mein problems hui hai.

• Performance report: Is report mein aap dekh sakte hain ki aapki website ke specific keywords par kitni clicks hui hain, kitni impressions mili hain, aur click-through rate (CTR) kya hai.

• URL Inspection tool: Is tool se aap specific URLs ko test kar sakte hain, aur dekh sakte hain ki Google us URL ko kaise dekh raha hai.

• Sitemap submission: Aap apni website ka sitemap Search Console mein submit kar sakte hain, jisse Google ko aapki website ke pages ko jaldi se index karne mein madad milti hai.

• Mobile Usability report: Yeh report aapko batata hai ki aapki website mobile devices par kaisi dikhti hai aur kya woh mobile-friendly hai.

• Security & Manual Actions: Search Console aapko security-related issues aur manually applied actions (like penalties) ke bare mein bhi inform karta hai.

In sab tools aur reports ki madad se aap apni website ki performance ko monitor kar sakte hain, search ranking improve kar sakte hain, aur website ke technical issues ko fix kar sakte hain.

Frequent Asked Questions:- 

• Google Search Console kya hai?

  • Google Search Console ek online tool hai jo website owners ko unki website ke performance ke insights provide karta hai, jisse aap apni website ko Google search results mein improve kar sakte hain.

• Search Console ko kaise access karein?

  • Search Console website par jaakar (https://search.google.com/search-console) apni Google account se login karke access kiya ja sakta hai.

• Website ko Google Search Console mein kaise verify karein?

  • Website verification ke liye, aapko apni website ke HTML tag, HTML file, DNS record, ya Google Analytics code ko Search Console mein add karna hota hai.

• Search Console mein sitemap kaise submit karein?

  • Search Console mein sitemap submission ke liye, aapko property (website) ke Dashboard mein 'Sitemaps' section mein apna sitemap URL enter karna hota hai.

• Performance report mein kya dekhein?

  • Performance report mein aap dekh sakte hain ki aapki website ke specific keywords par kitni clicks hui hain, kitni impressions mili hain, aur click-through rate (CTR) kya hai.

• Index Coverage report kya hai?

  • Index Coverage report aapko batata hai ki Google ne aapki website ke kitne URLs ko index kiya hai aur kitne URLs ko index karne mein problems hui hai.

• Mobile Usability report kya hai?

  • Mobile Usability report aapko batata hai ki aapki website mobile devices par kaisi dikhti hai aur kya woh mobile-friendly hai.

• URL Inspection tool kya kaam karta hai?

  • URL Inspection tool se aap specific URLs ko test kar sakte hain, aur dekh sakte hain ki Google us URL ko kaise dekh raha hai.

• Security & Manual Actions kya hai?

  • Security & Manual Actions section aapko security-related issues aur manually applied actions (like penalties) ke bare mein inform karta hai.

• Search Console ka upayog SEO ke liye kyu zaroori hai?

  • Search Console ki madad se aap apni website ke search rankings ko track kar sakte hain, technical issues ko identify kar sakte hain aur website ko search engine mein improve karne ke liye important data collect kar sakte hain.

• Search Console mein multiple properties (websites) kaise add karein?

  • Aap Search Console mein multiple properties ko add kar sakte hain. Iske liye aapko "Add Property" button par click karke website URL enter karna hota hai, phir verification process ko complete karna hota hai.

• Search Console mein Crawl Errors kya hote hain?

  • Crawl Errors, Googlebot ki aapki website ko crawl karne mein aane wali kisi bhi samasya ko indicate karte hain, jaise ki 404 errors (page not found) ya server errors.

• Search Console mein Removals tool ka upayog kaise karein?

  • Removals tool ki madad se aap temporarily URLs ko Google search results se hide kar sakte hain. Yeh kisi page ya image ko temporarily block karne ke liye istemal hota hai.

• Website ki Search Performance improve karne ke liye Search Console mein kya karein?

  • Search Performance improve karne ke liye aap apni website ke popular keywords ko identify karke un par focus karein, high CTR content ko optimize karein, aur crawl errors ko fix karein.

• Google Search Console mein data kitni frequently update hota hai?

  • Search Console mein data usually lagbhag 3-4 din ke antaral par update hota hai, lekin kabhi-kabhi isme delays bhi ho sakte hain.

• Search Console mein AMP (Accelerated Mobile Pages) kya hai aur kaise kaam karte hain?

  • AMP ek framework hai jo mobile web pages ko fast load hone ke liye optimize karta hai. Search Console mein AMP report aapko dikhata hai ki aapke website ke AMP pages ke performance kaise hai.

• Search Console mein security-related warnings ko kaise handle karein?

  • Agar Search Console mein security-related warnings show ho rahe hain, to aapko turant apne website ke security issues ko resolve karna chahiye. Aapko apni website ki security ko strong banane ke liye necessary steps lena hoga.

• Search Console mein Mobile-first Indexing kya hai aur kaise work karta hai?

  • Mobile-first Indexing ka matlab hai ki Google search results mein mobile version ko priority dete hain. Agar aapki website mobile-friendly hai, to aapko achhi search ranking milne ke chances hote hain.

Google Search Console ek powerful tool hai, jo website owners ke liye apni website ke search performance ko monitor karne aur improve karne ka ek important resource hai.

• Search Console mein URL Inspection tool se kya pata lagaya ja sakta hai?

  • URL Inspection tool ki madad se aap pata laga sakte hain ki kisi specific URL ko Google ne kab crawl kiya tha, us URL ke liye kya index status hai, aur agar koi problem hai to uska reason kya hai.

• Website ke Sitemaps ke bina bhi Search Console ka upayog ho sakta hai?

  • Haan, Search Console ke bina bhi website ko search engines mein index kiya ja sakta hai, lekin Sitemaps ki madad se aap search engines ko aapki website ke URLs ko jaldi se discover karne mein help kar sakte hain.

• Search Console mein Manual Actions kya hote hain?

  • Manual Actions, Google ke employees dwara manually applied penalties hote hain, jab unhe lagta hai ki aapki website kisi search quality guideline ko violate kar rahi hai. Aapko un actions ko resolve karne ke liye steps lena hoga.

• Search Console mein PageSpeed Insights ka kya role hai?

  • Search Console mein PageSpeed Insights ki madad se aap apni website ke page load time aur performance ko dekh sakte hain, jo aapke users ke liye important hai aur search ranking par bhi impact karta hai.

• Search Console Data Export kaise karein?

  • Aap Search Console se apne performance data ko export karne ke liye, 'Performance' section mein 'Export' button ka use kar sakte hain, jisse aap CSV file format mein data download kar sakte hain.

• Search Console mein Mobile Usability Errors ko fix kaise karein?

  • Mobile Usability Errors ko fix karne ke liye, aapko apni website ko mobile-friendly design karna hoga, jisse mobile users ko seamless experience mile.

• Search Console mein AMP Error report kya batata hai?

  • AMP Error report aapko dikhata hai ki aapke website ke Accelerated Mobile Pages (AMP) mein koi errors hain, jisse aap use fix karke better mobile user experience provide kar sakte hain.

Google Search Console ek webmaster tool hai jo website owners aur webmasters ke liye valuable insights aur data provide karta hai, jisse aap apni website ki search performance ko optimize kar sakte hain. Iske through aap apne website ko search engine mein acche ranking tak pahunchane mein madad kar sakte hain.

Conclusion: 

Google Search Console ke through, aap apni website ki search performance ko closely monitor kar sakte hain, SEO efforts ko optimize kar sakte hain aur technical issues ko resolve karke website ki overall performance ko sudhar sakte hain. Is tool ka istemal karke aap apni website ki search visibility ko badha sakte hain, audience ko better user experience provide kar sakte hain aur apne competitors se aage nikal sakte hain.